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Twenty-Tewnty-Eight
Hodulíková, Diana ; Marková,, Blanka (referee) ; Havliš, Karel (advisor)
Programme by the European Union, the European Capital of Culture (ECOC), is an occasion to host a year-round cultural festival and a possibility to transform the city. The scope and format of the event are a unique opportunity to accelerate development and articulate the fundamental shortcomings of the environment. Brno has applied for this title for 2028. The first half of 2022 is at the beginning of its preparations for the first round. The candidacy is an opportunity for the city to network with diversified stakeholders and realize the values of local heritage based on multiethnic and specific history. Brno can innovate itself socially, economically, urban and sustainably within the candidacy, The thesis deals with the innovation potential of the city of Brno based on a sustainable approach to its heritage, inspired by six cases of cities that applied for the ECOC: Štýrský Hradec, Genoa, Ostrava, Vratislav, Paphos and Trenčín. The individual selected examples represent different approaches to candidacy, thus reflecting diversified processes and results. Although many of them have succeeded in transforming their identity, addressing complicated history or signing up on the map of Europe thanks to the ECOC, they are evaluated not only through a utopian perspective but rather as a reflection of the positive and negative changes caused by the ECOC candidacy. Inspiration from examples from abroad is prescribed in the strategic diagrammatic design of the urban solution of possible future sustainable development of the city of Brno through the candidacy for the ECOC based on the heritage-led approach in the last chapter. In conclusion, however, it should be noted that the ECOC is a unique opportunity for the city of Brno to obtain positive acceleration effects. However, it can quickly become a development pitfall accompanied by destructive side effects.
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Twenty-Tewnty-Eight
Hodulíková, Diana ; Marková,, Blanka (referee) ; Havliš, Karel (advisor)
Programme by the European Union, the European Capital of Culture (ECOC), is an occasion to host a year-round cultural festival and a possibility to transform the city. The scope and format of the event are a unique opportunity to accelerate development and articulate the fundamental shortcomings of the environment. Brno has applied for this title for 2028. The first half of 2022 is at the beginning of its preparations for the first round. The candidacy is an opportunity for the city to network with diversified stakeholders and realize the values of local heritage based on multiethnic and specific history. Brno can innovate itself socially, economically, urban and sustainably within the candidacy, The thesis deals with the innovation potential of the city of Brno based on a sustainable approach to its heritage, inspired by six cases of cities that applied for the ECOC: Štýrský Hradec, Genoa, Ostrava, Vratislav, Paphos and Trenčín. The individual selected examples represent different approaches to candidacy, thus reflecting diversified processes and results. Although many of them have succeeded in transforming their identity, addressing complicated history or signing up on the map of Europe thanks to the ECOC, they are evaluated not only through a utopian perspective but rather as a reflection of the positive and negative changes caused by the ECOC candidacy. Inspiration from examples from abroad is prescribed in the strategic diagrammatic design of the urban solution of possible future sustainable development of the city of Brno through the candidacy for the ECOC based on the heritage-led approach in the last chapter. In conclusion, however, it should be noted that the ECOC is a unique opportunity for the city of Brno to obtain positive acceleration effects. However, it can quickly become a development pitfall accompanied by destructive side effects.
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European Capital of Culture project and its influence on tourism development in Pilsen and Pilsner region
Machová, Lucie ; Heřmanová, Eva (advisor) ; Kvítková, Zuzana (referee)
The bachelor thesis focuses on European Capital of Culture (EcoC) project and its extent of influence on tourism development in Pilsen and Pilsner region. The first chapter looks into the ECoC project. The second chapter focuses on the application for ECoC project that Pilsen sent in 2010, cultural program in Pilsen in 2015, volunteering program and mobile application invented exclusively for Pilsen EcoC 2015. The third chapter studies the extent of success and the turnout in Pilsen and Pilsner region and the changes in numbers of visitors in 2012-2015. The last chapter covers personal evaluation of parts of the project and personal evaluation of the program in 2015. The obtained results lead to certain conclusions and outlines of possible development of culture and development of tourism in Pilsen and Pilsner region.
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